Simple Focus

2527 Broad Ave, Memphis, TN 38112 United States

Building Area (sf): 7,932 sq ft

Completion: April 2018

Architect of Record:

UrbanARCH Associates, P.C.

Brian Bullard, AIA & Ryan Morris, AIA

• Owner/Client:
• General Contractor: Hutzel Construction
• Electrical: Clear Advantage - Lighting
  Design Build - MPE Engineering
  CSA Engineering- Structural Engineering
• Engineering:
  
• Other:
  
• Photography:
  1- Photo by Chad Mellon-
  2- Photo by Chad Mellon-The clear storefront and glass garage door offer opportunities for engaging the street. The once discombobulated front façade is reorganized.
  3- Photo by Chad Mellon-The gallery is available for community events and artists to display their work. The stair base offers gallery seating for events and presentations.
  4- Photo by CLR Photography-
  5- Photo by Chad Mellon-
  6- Photo by Chad Mellon-The sculptural plywood stair offers seating for gatherings and events.
  7- Photo by Chad Mellon-The second level contains the offices and open work areas for the creative team. Private offices, restrooms, and editing rooms are positioned away from the street in order to preserve views and daylight in the open-office area.
  8- Photo by Chad Mellon-The ground level is utilized for community meetings, gallery space, kitchen, and a fitness studio.
  

An abandoned building is transformed into a new creative workspace for a tech and marketing firm.

The two primary design goals were: to provide an inspiring collaboration space for designers to work and create a flexible space to invite and foster relations with the community.

There are two intentionally different environments within the project. The ground level is open and bright as it is utilized for group meeting areas and public gatherings. The second level is designed to encourage a deeper level of individual concentration for product development including website and video production.