Back to All Events

Third Thursday: Memphis Brand Initiative

  • University Club of Memphis 1346 Central Avenue Memphis, TN, 38104 United States (map)

 Memphis Brand Initiative
with President and CMO David French

It takes soul to find a rhythm that’s all your own, to give more than you take, and to change the world around you. It takes soul to be a Memphian.


Memphis stands at a unique moment in time…

For the first time in its history, the community has come together to establish an initiative to take ownership of its identity and to build the Memphis brand. We call it the Memphis Brand Initiative. 

We area collaboration of individuals and organizations dedicated to elevating Memphis, captivating audiences locally and globally, to create catalytic positive change for our entire community. Led by President and CMO David French whose brand experience extends from the national parks to MTV, the Memphis Brand Initiative is a unique, independent non-profit with one goal -- to lead Memphis stakeholders in well-coordinated, best-in-class brand, marketing and communications practices which spark civic pride and attract talent, tourist, and business investment to Memphis.

Join David as he unveils the journey of the Memphis brand and the exciting progress that is already being achieved. Did you know Memphis was recently named America’s most generous city, the #1 city for black-owned businesses, and the #1 city for women entrepreneurs? We will learn valuable insights through research, understand the process of identifying the true “story” of Memphis, and finally, get a first-look at all the ways they are positively changing Memphis and shaping a powerful movement.  

One (1.0) AIA LU

Advance Registration
Required by contacting AIA Memphis at 901.525.3818 or

Pay Online

Registration Deadline
Tuesday, October 16

$25 for members/corporate partners/students
$30 for non-members
includes lunch

AIA Memphis accepts exact cash or checks payable to AIA Memphis, or pay online.

Cancellation Policy
All cancellations after the end of the day on registration deadline in addition to no-shows will be billed. Deadline to register is Tuesday, October 16.

Thank you to our sponsor